Understanding the user’s perspective provides adequate grounding to the stuff you intend to build, yet can be dangerously reductive if not done right.
While conducting interviews to distill into two unique user archetypes, I subconsciously found myself comparing the thoughts and beliefs of the interviewee(s) against my own value system. Language is key in creating a persona, as you are telling a story. It is important to filter out your own sub/unconscious bias, so that the final persona reflects objectively.
The challenge I faced lay herein- How can one create an objective user persona, when the very content being mapped…
(Spoiler alert!) HBO’s silicon valley ended with the decision to tank a multi-billion dollar product because the end result had mutated. If you’re not familiar with the show, a team of software engineers had finessed an AI so good, that it was constantly refining itself, in the process, breaking privacy and data encryption methods. And this was a product which was on the cusp of being rolled out to billions of users.
This conflicted with the ethical beliefs of those who had created it, and they deliberately sabotaged the product to prevent it’s use as a doomsday device.
The threat of global warming is slowly hitting the UI/UX designers of your regular convenience-based, gig-economy apps ( I’m looking at you, Amazon ). Threats activate decisions.
That gradient between the two holy decisions- fight and flight, is where UI/UX has the opportunity to mobilize people. To take action.