Understanding the user’s perspective provides adequate grounding to the stuff you intend to build, yet can be dangerously reductive if not done right.

While conducting interviews to distill into two unique user archetypes, I subconsciously found myself comparing the thoughts and beliefs of the interviewee(s) against my own value system. Language is key in creating a persona, as you are telling a story. It is important to filter out your own sub/unconscious bias, so that the final persona reflects objectively.

The challenge I faced lay herein- How can one create an objective user persona, when the very content being mapped…


interaction Designer

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